Privacy policy
Privacy Policy
Last updated: July 31, 2026
1. General Information
At S H A THE PREMIUM E.U., protecting your personal data is very important to us. This Privacy Policy explains how we collect, use, and protect personal information when you visit our website, purchase our products, or communicate with us.
Our website is powered by Shopify. Shopify provides the technical infrastructure that allows us to offer you a secure and reliable shopping experience.
We process personal data only in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
2. Data Controller
The controller responsible for processing your personal data is:
S H A THE PREMIUM E.U.
Audorfgasse 30
Austria
Email: sha@shathepremium.com
3. Collection of Personal Data
When you use our website or place an order with us, we may process personal data that is necessary to provide our services and complete your purchase.
This may include your contact details, billing and shipping information, payment-related information, order details, and any information you provide when communicating with our customer service team.
We may also automatically collect certain technical information when you visit our website. This may include information about your device, browser, IP address, and how you interact with our website. This information helps us maintain website security and continuously improve your shopping experience.
4. How We Use Your Personal Data
We use your personal data primarily to process your orders, complete payments, arrange deliveries, and provide reliable customer support.
We may also use your information to improve our products, website, and services, as well as to provide updates about new collections, exclusive offers, or promotions where you have provided consent.
In addition, we may process personal data to protect our website from misuse, fraud, and security risks, and to comply with legal obligations.
5. Sharing of Personal Data
Your personal data is not sold.
We only share your information when it is necessary to provide our services or when we are legally required to do so.
This may include trusted service providers such as Shopify, payment providers, shipping partners, and selected business partners who support us in operating our business.
These providers only receive the information necessary to perform their specific services.
6. Shopify and Technical Service Providers
Our website is operated through Shopify. As part of providing its platform, Shopify may process personal data to enable services such as website operation, payment processing, security, and technical improvements.
For more information about how Shopify processes personal data, please refer to Shopify’s Privacy Policy.
7. Cookies and Similar Technologies
Our website uses cookies and similar technologies to provide essential website functions, remember your preferences, and understand how visitors use our website.
Cookies help us improve our services and provide a more personalized shopping experience.
You can manage or disable cookies through your browser settings or available cookie preferences.
8. International Data Processing
As we serve customers worldwide, your personal data may be transferred, stored, or processed outside your country of residence.
When transferring personal data internationally, we ensure that appropriate safeguards are applied in accordance with applicable data protection laws.
9. Retention of Personal Data
We retain personal data only for as long as necessary for the purposes described in this Privacy Policy or where we are required to do so by law.
After this period, personal data will be securely deleted or anonymized in accordance with applicable regulations.
10. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal data. These may include the right to access, correct, delete, or restrict the processing of your personal information, as well as the right to withdraw previously given consent.
If you would like to exercise your rights or have any questions regarding the processing of your personal data, please contact us:
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, services, or legal requirements.
The most current version will always be available on our website.
12. Contact
S H A THE PREMIUM E.U.
Audorfgasse 30
Austria
Email: sha@shathepremium.com